Trademark is any sign that is able to distinguish products or services in the market. Signs that are susceptible to graphic representation may be registered as trademarks. The nature of the product or service to which a trademark is to be applied it is not an obstacle to its registration. It has two main characteristics: It must be possible to represent it graphically and must be able to distinguish itself from others.
• A trademark may consist of words, pictures, letters, numbers, objects, emblems or figurative, three-dimensional elements, etc.
• The owner of a trademark can be a person, a company, a group or association. It has two main characteristics: It must be possible to represent it graphically and must be able to distinguish itself from others.
• The owner of a can be a person, a company, a group or association.
• Denominative: letters and words
• Figurative: Image, symbols
• Mixed: Graphic words and symbols
• Three-dimensional: Packaging, wrapping, bottles
• Auditives: Corporate music, jingles
• Olfactory: By presenting formula
Natural or legal persons, micro small and large companies, producer associations, manufacturers, legally established service providers
A trademark registration lasts 10 years and can be renewed indefinitely for 10 years.
• Obtain the exclusive right to use a trademark.
• Prevent third parties from marketing identical products with the same trademark or with a similar trademark that may create confusion.
• Help to obtain financing because it shows seriousness of the producer or company.
• It allows companies to differentiate their products from others that offer similar products or services.
• They encourage companies to develop their products or services with better quality.
• A trademark that projects excellent image and reputation, gives a great advantage over competitors at the time of marketing.
1. Sworn declaration.
2. Letter or petion addressed to the Director of Industrial Property, requesting the registration of the trademark of product or service.
3. Power of Attorney.
4. Proof of payment of the fees established to: SENAPI Fiscal Account/p>
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